Record Number of Investors Buy Gold on Iran War Price Crash

Gold investing sentiment never stronger outside financial or Covid crisis...

GOLD's SHARPEST price drop in 13 years just saw a record number of investors buy the precious metal on BullionVault as the US and Israel went to war with Iran, writes Adrian Ash at the world-leading marketplace.

Private investors have seized on gold's price drop because this sudden retreat has given buyers the chance to reset the clock back before January's historic price spike.

After setting new all-time highs and rising for 9 months in a row − gold's longest-ever run of unbroken gains − the price of gold sank by 11.8% in March (-10.5% in UK Pounds, -9.7% in Euros) as the oil-price shock drove profit-taking by central banks, institutional investors and traders needing to cover losses in stocks and bonds.

Jumping on the price drop, the number of investors choosing to buy gold on BullionVault − now used by 130,000 private investors worldwide and finding 9-in-10 of its clients in Western Europe and North America − rose by almost one-fifth from February's count (+18.2%).

That meant buyers topped this New Year's previous record and outnumbered sellers (who rose 0.4%) nearly 3-to-1. It also means that investing sentiment in gold has only been stronger at the peak of the financial crisis and then the Covid pandemic.

Tracking the number of buyers versus sellers on BullionVault each month, the Gold Investor Index is a unique gauge of sentiment built solely from actual gold trading decisions.

Rebased so that a reading of 50.0 would signal a perfect balance of buyers and sellers, the Global Gold Investor Index set a lifetime high of 71.7 in September 2011, and it hit a series low of 47.5 in March 2024 when gold prices rose to what were then fresh record prices in the absence of any notable economic or financial stress.

This March the Gold Investor Index rose to 60.7, adding 2.3 points to reach its highest reading since August 2020 and extending the uptrend begun on the eve of the US presidential election in autumn 2024. 

Having risen so sharply during Trump's first year back in the White House, gold has shocked many observers by falling during the Iran War so far. But while gold now faces headwinds from higher inflation threatening a rise in interest rates, the danger of economic stagflation only boosts the need to spread portfolio risk as the geopolitical order breaks down.

The breadth of demand says that gold remains a compelling investment in today's uncertain and increasingly dangerous world.

In contrast to gold, investing sentiment in silver fell in March as the more industrially-useful precious metal sank in price, with BullionVault's gauge dropping to a 4-month low. But that still put the Silver Investor Index at 60.1, greater than all but 12 of the series' 170 previous monthly readings.

Silver's price crash of 19.2% in US Dollar terms was its worst 1-month loss since September 2011 (the worst in GBP since Sept '11 at 17.5%; the worst since March 2020 in EUR at 16.8%). In response, investors using BullionVault bought almost 1.5 tonnes more than they sold as a group, taking total client holdings to 1,134 tonnes worth more than $2.6bn (£2.0bn, €2.3bn).

Gold's price drop meanwhile saw BullionVault users buy more gold than they sold by weight for the first time since October, growing their total holdings by 0.2% to more than 43.4 tonnes worth $6.4 billion (£4.8bn, €5.5bn).

New account openings fell by 1/3rd from February's figure (-33.2%) and totalled less than 2/5ths of January's all-time record (-60.5%). But March still marked the 8th strongest month for first-time users of BullionVault in the West London fintech's 21-year history.

Altogether, the first 3 months of 2026 have now brought more new customers to BullionVault than all but 3 full calendar years since it opened in April 2005.